Right of Publicity
Right of publicity is multi-faceted, complex, and continuing to evolve. Right of Publicity: Analysis, Valuation and the Law is a unique book that brings together two truly unique phenomena: the legal aspects of the rights of publicity, which are increasingly talked about, utilized, expanded and litigated. The second is cultural and business based, the rapid growth of celebrity branding via licensing, promotion, merchandising, and endorsement.
As a result of these trends, right of publicity is one of the fastest growing areas of intellectual property law, marketing and branding, and licensing, merchandising, endorsements, and promotion. Right of Publicity by nationally known author and valuation expert Weston Anson is a valuable resource for understanding and applying the important method of valuing rights of publicity and celebrity brands while also providing guidance in striking stronger and more lucrative deals. It is a clear and accessible examination of the topic-designed to appeal to legal advisors, business and talent managers, and celebrities themselves.
Expert Witnesses, Valuation, & Damages
Expert Witnesses, Valuation and Damages, discusses how to best use experts, when to hire them, how to find good ones, and how to test whether they have adequate knowledge…
IP Valuation and Management
An easy-to-use, concisely thorough reference, IP Valuation and Management delves into how intellectual property is defined, grouped, valued, managed and monetized. It provides resourceful information on identifying intellectual property experts, IP organizations and support groups, as well as publications and sources for finding related research…
The Intangible Assets Handbook
This handbook is intended as a useful document for intangible asset management inquiries, with a special emphasis on licensing, transaction due diligence and bankruptcy…
Fundamentals of Intellectual Property Valuation
Donna Suchy & Weston Anson
This primer, written by experts in the area, answers some of the most frequently asked questions about identifying the value of the primary types of intellectual property (IP) and other intangible assets…
Intellectual Property and Brand Values in China
The Intellectual Property Publishing Company of China (IPPC) has published a special edition of the Fundamentals of Intellectual Property Valuation, adapted specifically for the Chinese market by Weston Anson, Chairman of CONSOR Intellectual Asset Management…
The Attorney’s Guide to the Business Mind
Law school prepares students to be lawyers, but once they reach the real world, new attorneys often find they lack needed business knowledge. Not only are they uninformed about the management of their firms, but they are also unprepared to understand the needs of business clients…