New product introductions have become increasingly costly. To combat this, licensing has emerged as the swiftest and most cost effective way to bring a brand to product markets outside the core competencies of your current corporation. Licensing provides owners with the ability to generate incremental revenue with minimal investment, while gaining additional market exposure for their brand names. This creates new avenues of growth for the brands in terms of financial potential and marketing benefits.
CONSOR will act as your representative and assist in developing, securing and implementing licensing strategies to leverage your IP to maximum effectiveness, whether through traditional licensing, brand extension, co-branding, endorsements or other licensing avenues. CONSOR offers a full array of licensing and merchandising services, including customs and practices consulting, strategy optimization, implementation and licensee management, controls and procedures development, among others. A few of our specific services include the following:
- Licensee identification and management
- Drafting and negotiating deal memorandums
- Establishing standards for creativity and quality controls for products, services and promotions
- Royalty income control and disbursement
- Continuous development of concepts and designs
- Diligently search for licensing opportunities