We deal extensively with the value of music rights, the rights of publicity for celebrities, and entertainment properties. We have worked on projects that involved the valuation of celebrity rights of people ranging from Tom Cruise and Nicole Kidman to the BeeGees, Woody Allen, Frank Zappa, Marlon Brando, and Rosa Parks. Our work with entertainment properties includes clients such as MGM/United Artists, LucasFilm, Marvel Entertainment, Morgan Creek Productions, and King Features.
Celebrity rights are typically capitalized through product endorsements, product licenses, and personal appearances. CONSOR has extensive experience in each of these revenue generating areas, and is able to assist clients with strategy, planning, implementation, negotiation, and maintenance of programs designed to maximize value in celebrity rights.
In addition to celebrity rights, we also deal extensively with character and entertainment licensing. Fictional characters and other entertainment properties often have a high brand extension licensing value. Character and entertainment licensing generates the majority of its revenues through consumer products licensing, but can also be commercially successful in endorsement and appearance activities such as theme park operations. CONSOR is equipped to team up with clients to provide strategy, planning, implementation, negotiation, and maintenance of licensing programs that maximize value in character and entertainment properties.