Licensing Strategy

As consultants and agents for many technologies, trademarks and brands, it is imperative to discuss and finalize the overall intellectual asset positioning prior to the full implementation of the licensing program. CONSOR specializes in the development and implementation of domestic and international licensing strategies. With the management at your corporation, we would work together on a primary licensing strategy for the brand, along with an implementation plan. The licensing strategy phase is a practicable and profitable strategic licensing plan, ready to implement as soon as your company agrees to its contents. It is a comprehensive strategic licensing plan that will be developed to meet the specifications of your management team. It will at the same time, complement the over all corporate strategy of the company.

Licensing Mission

• License objectives and tactics
• S.W.O.T. analysis of the brand`s equity
• Products/Services concepts and positioning
• Royalty Rate ranges
• License deal parameters
• Geographic considerations
• Financial assessment

Maximizing Value:  Building a Licensing Progarm  

Multiple Licensing Strategies

• Retail product licensing
• Brand extension licensing
• Venue licensing
• Endorsement licensing
• On-line services licensing
• Co-brand licensing
• Ingredient licensing
• Sub-event licensing
• Multinational licensing
• Promotional Licensing

Licensing / Merchandising Differs From Sponsorship

• Revenue from non-sponsor products and services
• Multiple distribution channels
• Venue/event reinforcement
• Longer term, year-round revenue
• $120 Billion US and Global licensing industry