Taking Control of Your Brand Resource Licenses Apr 20, 2012 The British Army took control…of their brand assets  ... Tagged in: Branding & Licensing Trends

Licensing Q & A - What is Licensing? Apr 10, 2012 Many people ask CONSOR the question: what is licensing? In simple terms, licensing grants the right to a second party to use a trademark, patent, process or copyright for a given product or service, for a given period of time, in a specific territory.   The history of licensing dates back to the Middle Ages, when the Pope granted warrants or licenses to local entrepreneurs who collected taxes and forwarded a royalty percentage to Rome. Later, in the 1770s, two ladies of British royalty lent their name to a line of facial cosmetics in return for a royalty on sales (Royal Warrants originally were granted in return for a “royalty”).... Tagged in: Branding & Licensing Trends

Let the Hunger Games Begin Mar 23, 2012 Consor predicts Hunger Games to be the next big licensing property since Harry Potter    ... Tagged in: Branding & Licensing Trends

Target Receives Presidential Endorsement Oct 03, 2011   CONSOR has commented in the past about the value of celebrity endorsements, because that's what we do--Brand and Celebrity valuation. But how do you measure the value of unpaid "celebrity" endorsements? Sometimes we can quantify the value, but in any case it's sure to be a benefit, especially if the endorsement is from the president's wife.... Tagged in: Branding & Licensing Trends