10/12/10

2010 - 2011 LIMA Webinar Series

The next webinar to be presented by the International Licensing Industry Merchandisers’ Association (LIMA) will be a session aimed at senior managers on how to value a licensing property, brand or long-term license agreement as an intellectual asset. The session, which will be hosted by Weston Anson and his team members Doug Bania, Justin Skinner and Cheyenne Hodges, will take place on Tuesday, October 12 from noon to 1:30 p.m. Eastern time.

The webinar, “Valuing Your Brand and Licensing Property for Sale or Securitization,” will present a realistic perspective on two broad issues: identifying intellectual property assets with value in the marketplace, and the methods used by professionals to determine the value of a brand or licensing asset. The session will also provide guidelines on the most effective ways to bundle and market assets depending on the chosen disposition method.

Webinars are free to LIMA members and $99 for non-members. Visit www.licensing.org to register.