Negotiating Complex Licensing Agreements I - The Art of Negotiation In this overview of licensing negotiations we will address three areas: In the first part of the article, our focus is on the art and artistry, the issues and interests, the options and opportunities, and the alternative...... >>Read More
Negotiating Complex Licensing Agreements II - Opportunites to Extend a Licensing Program In this brief article we take a moment to identify ways to best extend the life of a successful licensing program. In today’s constantly changing society, and in a licensing industry faced with increasing compression ...... >>Read More
Negotiating Complex Licensing Agreements III - A Case History We were involved as consultant and advisor in a complex licensing deal between two multinational food companies. The deal would affect both companies’ basic business for perhaps the next 50 years....... >>Read More