| Intellectual Property Publications |
|
HOT OFF THE PRESSES Coming soon! Early 2010 -- The newest book in the ABA series on intellectual property from the authors at CONSOR, IP Valuation and Management, will be published in early. Please check back for book updates. Coming soon! Late 2009 -- Weston Anson and Fernando Torres are contributing authors for the forthcoming IFRS Fair Value Guide – The IACVA International Handbook, to be published by Wiley. Look for this informative book in stores later this year. June 2009 -- In this month's issue of The Licensing Book, Weston Anson explains how "'Branding' Is No Longer Enough" to support businesses in this distressed economic environment. January, 2009 -- An article by CONSOR Director David Drews, "Countering the Impact of Private Label on Brand Value," was featured in the Winter 2009 issue of Total Licensing. September, 2008 -- Mr. Anson has just completed a new book for Kaplan Publishing entitled The Attorney's Guide to the Business Mind: An Expert Explains Corporate Clients, Finance, and the Instincts of an MBA, which will appear in book stores in early December. August, 2008 -- The official Intellectual Property Organization of China has announced the publication of a new book on IP by Weston Anson entitled Intellectual Property and Brand Values in China. This Chinese translation of his best selling book Fundamentals of Intellectual Property Valuation has been updated to address current issues in the Chinese market and will hit shelves in October, 2008. SELECTED PUBLICATIONS Books The Attorney's Guide to the Business Mind. New York: Kaplan, 2009
The Intangible Asset Handbook - Maximizing Value from Intangible Assets. Chicago: American Bar Association, 2007. Fundamentals of Intellectual Property Valuation - A Primer for Identifying and Determining Value. Chicago: American Bar Association, 2005.
"Accurately Valuing Trademarks and IP in Multiple Environments" (INTA Leadership Conference Paper, Forum Course Handbook, November, 2003)
June 2009 - Branding Is No Longer Enough (The Licensing Book) |
Publications