| Intellectual Property Right - Intellectual Property Protection |
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CASE HISTORIES
As
the only market-based consulting firm specializing in intellectual
property valuations, royalty rates and all areas of licensing, CONSOR has
built a solid foundation of clients and gained invaluable work
experience over the past two decades. We take a marketplace business
approach in order to help our clients reach their goals, using
real-world evidence and marketing criteria. We are dedicated to
assisting our clients in maximizing the value of their intellectual
property and intangible asset portfolios, while helping to minimize
risk and uncertainty.
CONSOR serves a broad range of clients that includes corporations, banks and investment firms, trademark and tax attorneys, CPA and valuation firms, and international marketing professionals. Clients have ranged from entrepreneurs to multi-national corporations, major law firms and financial houses. Some of our current and former clients include General Motors, Polo / Ralph Lauren, IBM, Forbes, Ford Motor Company, Procter & Gamble, Sara Lee, No Fear, McDonald's, Xerox, Amazon.com, MBNA, MasterCard International, Eddie Bauer, and Discovery Communications.
The qualifications and enthusiasm exhibited by CONSOR professionals for each project are exceptional. We are the leaders in intellectual property licensing and trademark valuation and have a strong and experienced staff. Most
importantly, we are professional marketers who understand how to
extract maximum leverage and value from intellectual property. We
specialize in assisting major corporations and other intellectual
property holders in setting technology and trademark licensing policies
and strategies, as well as negotiating license agreements and
calculating market values that work in the marketplace. CONSOR also specializes in the area of trademark and brand valuations. We base our opinions on our expertise in this area and use a marketplace business approach. We
apply real world marketing criteria to our research and utilize our
proprietary index of licensing and trademark information that includes
over 8,000 valuation and licensing transactions.
Below we briefly outline recent assignments for a variety of clients:
Licensing and Royalty Rates: In a typical assignment, a UK-based multinational consumer goods manufacturer had our firm develop a licensing strategy and plan identify licensing candidates, royalty rates and terms and assist in negotiations and structuring the business aspects of the deal.
Bankruptcy/Reorganization: We
were retained by the Court to set definitive marketplace royalty rates
for Barneys, LA Gear, Boston Market, Kenar, Marvel and Western Union,
leading to the establishment of market values for the names and
trademarks. Additionally, we were retained by
the creditors of Macy's to set corporate and brand trademark values,
which led to their acquisition by the Federated Group.
Trademark Sales/Acquisition: As
we do for many financial services firms, we provided a complete
licensing plan and trademark valuation for a highly visible client of
The Blackstone Group, using our proprietary VALMATRIX technique and our proprietary data resources. The client's international name and trademark was the subject of a financing negotiation and sale.
Portfolio Management: CONSOR
provides management services to organizations that have multiple
components of intellectual property, including Delphion and Visteon. Whether
the IP is a portfolio of technologies and the related patents or
several brand names with a multitude of sub-brands, CONSOR is able to
help the organization leverage the portfolio effectively and maximize
the return generated.
International Royalty Rates and Values: Multiple
clients, including IBM/Lexmark, United Technologies and General
Electric, have had us establish arm`s length royalty rates, based on
our proprietary data and VALMATRIX techniques thus providing them defensible, market‑based royalty rates and values for their trademarks and technology.
Internet Assets: CONSOR is the leading firm in developing licensing and brand extension strategies for, and calculating the value of, Internet assets. Not only can we help your organization maximize the effectiveness of this important marketing channel, but we can also help turn it into a profit center via licensing and other leveraging techniques. |
Case Histories