|
Implementation / Negotiation |
|
Licensing Implementation and Negotiation
CONSOR will act as
your representative in various alternative strategies including
traditional licensing, brand extension, co-branding or endorsements.
CONSOR offers a full array of licensing and merchandising services,
including implementation and licensee management, retail programs,
controls and procedures. A few of our specific services include the
following:
- Licensee identification and management
- Draft and negotiate deal memorandums
- Establish standards for creativity and quality controls for products, services and promotions
- Royalty income control and disbursement
- Continuous development of concepts and designs
- Diligently search for licensing opportunities
New product introductions are increasingly costly and
licensing is the most cost effective and swiftest way to bring a brand
to product markets outside the core competencies of your current
corporation. Licensing provides owners with the ability to generate
incremental revenue with minimal investment while gaining additional
market exposure for their brand names. This creates new avenues of
growth for the brands in terms of financial potential and marketing
benefits.
Clients: Heinz, Caterpillar, Forbes, Sara Lee
Related Articles:
Negotiating Complex Licensing Agreements
|
Licensing and Leveraging