Expert Witness

Intellectual property is most successfully managed when law and business come together. Effective litigators in intellectual property cases realize that typically, both legal and business input is needed. While counsel must take the lead in most areas affecting the property, professional and rational business support is vital to uncovering and measuring the value of intellectual property. For example, legal counsel might realize that a trademark, brand name or corporate identity must be protected to preserve the integrity of the corporation’s assets however, counsel may not fully appreciate the value of the property. It is the job of the business professional to identify and quantify the value of the client’s hidden assets. More and more, litigators are realizing that professionals who have specialized experience in fields such as valuation, accounting, marketing and economics can be very integral to their success in trying intellectual property cases.

Clients: Gatorade/Thirstade, Jesse Ventura, Amazon.com, Burger King, PepsiCo