Brand Identity & Strategy

TWELVE STARS COMMUNICATIONS

For the last five years, we have maintained an exclusive partnership with TWELVE STARS COMMUNICATIONS, the international consulting, communications, Internet and marketing group that assists companies in creating powerful brands and Corporate Vision^®. CONSOR and TWELVE STARS share offices and staff and work together on several projects in both the brand strategy and brand identity fields.  Establishing a brand vision is now a priority for every organization. All audiences must share in that vision and help drive new branding initiatives.

Corporate Vision^®

Corporate Vision is TWELVE STARS’ unique process which creates or revitalizes brands for the future and assists clients in clarifying and meeting their business objectives.

Many organizations now realize that the traditional ways of defining and managing their brands no longer deliver a long-term sustainable advantage, especially in the fast-changing environment in which we live in today. Brands are supposed to increase in value and deliver value to the organization and its key audiences over time.

For TWELVE STARS, brands are very tangible ‘intangible’ assets, with tremendous value and competitive power if managed well. The increasing costs of media and communication and the enormous number of brands competing for people’s attention make it imperative to own and nurture brands that will give the organization a differentiated advantage and a compelling story over the competition.

Corporate Vision integrates brand communications at all levels. All this, with the passion and emotion required to deliver outstanding creative solutions that last.