PUBLICATIONS

Mr. Anson`s new book (not yet published): Brand Valuation: Profit Based Principles, Problems and Pitfalls for Managers

Daryl Martin and David Drews co-authored a 3-part series on intellectual property for The Secured Lender (published by the Commercial Finance Association).

Part I:  Intellectual Property - Collateral for Securitization or Lending

Part II:  Intellectual Property Valuation - Context Is Critical

Part III:  The Impact of SFAS 141 & 142 on Intellectual Asset Management

"Intellectual Property Valuation Primer" (American Bar Association, October 2004)

Books and Book Chapters
“An Arm’s Length View of Transfer Pricing” (The 1999 Guide to the World’s Leading Transfer Pricing Advisors, Euromoney Institutional Investor PLC, December 1999)

“Chapter 2: Defining and Building the Brand” (Trademark Law Basics, Basics of Trademark Law Forum Coursebook, International Trademark Association, February 2001)

“Chapter 9: Section 1: Business Aspects of Licensing” (Trademark Law Basics, Basics of Trademark Law Forum Coursebook, International Trademark Association, February 2001)

“Chapter 13: Valuing Intangible Assets: The Big Pot of Goodwill” (Mergers And Acquisitions Handbook For Small And Midsize Companies, Copyright 1997, co-authored by Weston Anson)

Hidden Value: Profiting from the Intellectual Property Economy (Copyright 1999, co-authored by Weston Anson)“Intellectual Asset Management: Leveraging Intangibles” (Handbook of Business Strategy, 1999)

“Chapter 15: Managing Corporate Intellectual Capital” (Hidden Value: Profiting from the Intellectual Property Economy, Euromoney Publications, 1999)

Pharmaceutical Licensing: Maximizing The Bundle Of Rights With A Pan-European Strategy” (EPLC, November 1992)

“Setting Global And Regional Strategies” (The 1996 Licensing Resource Directory)

“Valuing Intellectual Property and Licensing Agreements” (Advanced Licensing Agreements For the New Economy 2001, Forum Course Handbook, Practising Law Institute, March 2001)

What`s It Worth? Valuation Of Technology (The Business Valuator, The Canadian Institute of Chartered Business Valuators, Number 4, Volume 18, December 1994)

“Accurately Valuing Trademarks and IP in Multiple Environments” (INTA Leadership Conference Paper, Forum Course Handbook, November, 2003)
 

Published Articles
“A Business Person’s Perspective On Setting Marketplace Royalty Rates For Intangibles” (Tax Management Transfer Pricing Report, September 6, 1995)

“A Letter From Moscow” (North American Licensing Tribune, May 1990)

“A Licensing Retrospective And Glimpse Into The Future” (The Merchandising Reporter, June/July 1984)

“A New and More Effective Technique To Prove Confusion And Damages In Trademark Litigation” (The Licensing Journal, November/December 1992)

“A New Approach To Damage Assessment And Recovery” (Trademark World, October 1993)

“A New Approach To Setting Realistic Values And Damages In Patent And Trade Secret Litigation” (Patent World, December 1994/January 1995)

“A Primer On Food And Beverage Brand Licensing” (BRANDWEEK, November 29, 1999)

"Accurate IP Valuation in multiple environments" (IAM, February/March 2004)

“Aces High – Maximising your mark in licensing negotiations” (Trademark World, February 2004)

“Adult Licensing Cuts Across Boundaries Of Age, Economics” (Licensing Book, November 1987)

“Adult Licensing—Where The Money Is” (LIMA International Licensing Directory, 1988)

“An Approach To Brand Valuation” (Trademark World, September 1990)

“Artful Negotiation Of Licenses” (les Nouvelles, December 1993 reprinted in The Journal of Technology Transfer, December 1994)

“Big Value, Big Headache” (Managing Intellectual Property, September 1993)

“Big Value Intangibles And §482: Practical Solutions To Ongoing Issues” (Tax Management Transfer Pricing Report, a subsidiary of The Bureau Of National Affairs, Inc., July 21, 1993 reprinted in The Monthly Digest of Tax Articles, December 1993)

“Brand Conscious” (Article by Donna Block in The Daily Deal, with Weston Anson as consultant)

“Brand Valuation. Die marktorientierte Markenbewertung” (absatzwirtschaft Sondernummer, Oktober 2000)

“Building Brand Value Co-Branding And Brand Extensions In Licensing” (Licensing Today Worldwide, Autumn/Fall 1995)

“Building Brand Value Co-Branding And Brand Extensions Via Licensing” (Market Focus: TOYS, Fall 1995)

“Capitalizing On Eastern Europe” (Licensing Reporter, Europe, Monthly Bulletin of European Licensing and Merchandising, June 1990)

“Case History: How Food Giants Negotiated Deal” (les Nouvelles, Journal Of The Licensing Executives Society, September 1996)

“Capital Intelectual: Un Intangible Con Peso Propio [The Value of Intellectual Capital is Context Specific]” (C&D: Conocimiento & Dirección, Publicación para la Gestión del Capital Humano, February/March 2002)

“Corporate Identity Value” (Licensing Journal, Spring 1999)

“Corporate Identity—Value and Valuation” (Corporate Reputation Review, Spring 2000)

“Corporate Licensing” (International Licensing Review, May 1992)

“Corporate Licensing A Hot Property” (Advertising Age, Spring 1987)

“Corporate Licensing . . . The Hidden Treasure” (ASAP, July/August 1989)

“Corporate Licensing To Reach $25B In Five Years” (Playthings, April 1986)

“Corporate Licensing: What`s It About, And Why Do It?” (with Rik de Stroumillo, Licensing Report, 1985)

“Domain Names, Part I: Do They Have Value, Can They Be Licensed?” (The Licensing Journal, March 1997)

“Domain Names, Part II: Hidden Assets Value” (The Licensing Journal, May 1997)

“Domain Names: Hidden Asset Values” (Trademark World, October 1997)

“Establishing An International Licensing Strategy” (les Nouvelles, Journal of the Licensing Executives Society, March 1992)

“Establishing Market Values For Brands, Trademarks And Marketing Intangibles” (Business Valuation Review, June 1996)

“European Licensing” (Trademark World, June 1991)

“Expansion Seen In Area Of Beverages” (Licensing Book, January, 1989)

“Face Of Licensing Will Change Drastically In Next Few Years” (Licensing Book, June 1985)

“Global Brand Valuation” (1997 Guide To The Licensing World)

“He Knows What’s In A Name” (Sales & Marketing Management, September 1995)

“Hidden Assets: Valuing And Selling Licensing Properties” (U.S. Licensing Industry Buyers Guide, 1990/91)

“How Intangible Assets Drive Capitalization” (les Nouvelles, Journal Of The Licensing Executives Society, September 1999)

“How Much Is Your Brand Worth” by Terry Lefton and Weston Anson (Brandweek, January 29, 1996)

“Identify, Value, Leverage Your Intellectual Assets” (les Nouvelles, Journal Of The Licensing Executives Society, March 1998)

“Identifying Valuable Intellectual Property in Bankruptcy – Part 1” (American Bankruptcy Institute Journal, May 2002)

“Identifying Valuable Intellectual Property in Bankruptcy – Part 2” (American Bankruptcy Institute Journal, June 2002)

“In Practice: Big Value Intangibles, The IRS, & Section 482” (ATI Journal, May/June 1993)

“Institutional Licensing is Poised for Growth” (Art Licensing, June 2001)

“Intangible Asset and Intellectual Property Valuation in Bankruptcy – Part 1 of 2” (Shannon Pratt’s Business Valuation Update, June 2002)

“Intangible Asset and Intellectual Property Valuation in Bankruptcy – Part 2 of 2” (Shannon Pratt’s Business Valuation Update, August 2002)

“Intellectual Capital Values in Liquidation” (The Secured Lender, November/December 2001, co-authored by Jay D. Lussan)

“Intellectual Capital Values in Liquidation” (Bankruptcy Law News, Volume XVIII, Nos 2 & 3, Summer/Fall 2003)

“Intellectual Capital: Understanding the Value and the Risk” (ABF Journal, January, 2004)

“Intellectual Property And Taxes” (Trademark World, March 1992)

“Inter-Company Royalty Rates: Section 482, The IRS, And Foreign Tax Authorities” (The Licensing Journal, February 1992)

“International Licensing” (The Licensing Journal, September 1991)

“International Licensing” (The Licensing Book, June 1991)

“International Licensing” (North American Licensing Tribune, 1991)

“International Licensing: Think Global, Act Local, Part 1” (Licensing Business Review, June 1992)

“Introducing The Internet Value Equation” (Managing Intellectual Property, July/August 2000)

“Key Factors In Food Industry Licensing” (Licensing Economics Review, January 1991)

“Key Trends In Corporate Licensing” (Licensing Today, August 1985)

“Letter From Russia” (Trademark World, October 1990)

“Licensing 2000: The Ones To Watch: On the Net, Genuine Promise” (Brandweek, June 2000)

“Licensing: A Giant Marketing Opportunity”, (www.digitrends.net, July 2000)

“Licensing And Valuing Trademarks In A Bankruptcy Environment: A Global Minefield”, (Trademark World, September, 2002)

“Licensing Can Crack The Japanese Consumer Goods Markets: A Fast And Profitable Way To Break Into Japanese Consumer Goods”

“Licensing Consultant`s Viewpoint—‘Look Before You Leap’" (U.S. Licensing Industry Buyer`s Guide, 1987)

“Licensing Gains Firms Entry In Japan” (Corporate Licensing, May 1986)

“Licensing In Food Industry Has Expanded, Will Continue To Grow” (Licensing Book, November 1989)

“Licensing Internet Assets: Options and Opportunities” (LIMA’s BottomLine, Summer 1999)

“Licensing Opportunities Now Exist in Russian Marketplace” (Licensing Book, March 1990)

“Licensing Potential In The Soviet Union: New Freedom In The Eastern Bloc” (Licensing Product Times, Spring 1990)

“Licensing: The Key to Internet Brand Building” (New York Law Journal, December 2000)

“Major Issues Facing Licensing: Extending A Mature Licensing Program” (Market Focus: TOYS, January 1996)

“Merchandising Licensing and Strategy” (les Nouvelles, Journal Of The Licensing Executives Society, September 1998)

“MICEL ‘85: First International Show Held In France” (Merchandising Reporter, June/July 1985)

“Name Game: Dollars & Sense” (Women’s Wear Dailey, February 27, 1995)

“Negotiating Complex Licensing Agreements” (les Nouvelles, September, 2003)

“Negotiating Licensing Agreements For The 1990`s” (The Licensing Journal, November/December 1993)

“New Approaches to European Property Licensing” (licensing Product Times, Fall 1991)

“On The Net, Genuine Promise” (Brandweek, June 2000)

“Pan-European Licensing Strategy” (Trademark World, June 1991)

“PC Brands: Where They Stack Up” (Brandweek, December 1996)

“Pharmaceutical Licensing: Maximising The Bundle of Rights With a Pan-European Strategy” (European Pharma Law Centre Competition Position Paper, November 1992)

“Pitch Your Strategy To Maximize Your European Returns” (Managing Intellectual Property, December 1991)

“Placing Market Values On Trademarks And Brands” (Trademark World, September 1995)

“Product Liability Insurance: A Consultant`s Observations” (The Merchandising Reporter, May

“Property Tax Trends – Valuing Trademarks: The Property Tax Impact” (Journal of Property Tax Management, Volume 5, Issue 4, Spring 1994)

“Putting Market Values On Licensed Character Properties” (Licensing Business Review, Three-part article April/May/June 1993 and The International Licensing Directory, Total article, 1993/94)

“Putting Market Values On Trademarks/Brands And Marketing Intangibles” (Licensing Today Worldwide, Spring 1996)

“Quality And Control In Trademark Licensing” (Managing Intellectual Property, March 1996)

“Realistic, Market Based Trademark And Brand Valuations” (The Licensing Journal, May 1989)

“Royalty Rates And Taxes: Intellectual Property And The Delaware Holding Company” (The Licensing Journal, March 1992 and Licensing Economics Review, April 1992)

“Rumblings Of A Licensing Explosion Heard In The Beverage Industry” (The Merchandising Reporter, February 1987)

“Setting Global and Regional Strategies” (The 1996 Licensing Resource Directory)

“Setting Market Values For Trade Secrets” (The Law Works, February1995)

“Snapshot Approach To Market Values For Trade Secrets” (Corporate Legal Times, June 1995)

“Special Event Licensing: The America’s Cup Example” (Trademark World, February 1991)

“Sports Licensing In The 1990`s: A Businessman`s Viewpoint” (Entertainment Arts & Sports Law Newsletter, Spring 1993)

“Strategies For A Changing World Market: International Licensing”, (Licensing Business Review, July 1992)

“Strategy: Licensing and Merchandising” (Licensing Economics Review, February 1998)

“Tax Authorities Close In On IP” (International Tax Review, June 1996)

“The Basics Of Licensing Trademarks” (les Nouvelles, Journal Of The Licensing Executives Society, December 1996)

“The Explosion In Branded Packaged Goods Licensing” (1988)

“The Million Dollar Domain Name” (Managing Intellectual Property, May 1998)

“The Name Game” (San Diego Magazine, February 1998)

“The Need For a New Comprehensive Approach to European Licensing” (Licensing Law and Business Report, July-August 1991)

“The New Wave: Corporate Licensing Experiences Explosive Growth” (The Merchandising Reporter, October 1986)

“The Real Benefits Of Corporate Licensing” (Licensing Today, June/July 1992)

“The Real Benefits Of Corporate Licensing” (Potentials in Marketing, August 1993)

“The Role of Business Experts In Intellectual Property Litigation” (The IP Litigator, May/June 1996)

“The World’s Tax Authorities Latch On To Rights” (Managing Intellectual Property, June 1996)

“Trademark/Brand Licensing And Valuations” (The Licensing Journal, March 1991)

“Trademark Valuation: The How, When and Why” (Thomson & Thomson ClientTimes, August 2002)

“Transfer Pricing Around The Globe” (The Law Works, August 1996)

“2001: A Licensing Odyssey”, (Trademarks America, May 1994 reprinted in Trademark World, June 1994)

“2001: A Licensing Odyssey: Licensing Strategies And Business Tactics For The 21st Century”, (Licensing Today International, Summer 1994)

“2001: Licensing Odyssey” (Managing Intellectual Property, 1994)

“2010: The Future of Licensing” (The Licensing Book, June 2001)

“Using A Delaware Holding Company To Lower The Software Company’s State Income Taxes” (Software Taxation Letter, October 1992)

“Using Licensing And Leverage To Maximize Internet Brand Values” (Sports and Character Licensing, September 2000)

“Using Licensing To Maximize Internet Brands” (Licensing Today Worldwide, Summer 2000)

“Valuation and Sale of Intangible Assets, Intellectual Property and IP Licenses in Bankruptcy” (The Licensing Journal, February 2002)

“Valuing and Monetizing Intellectual Property in Bankruptcy” (The Secured Lender, May/June 2002)

“Valuing Intangible Assets” (les Nouvelles, Journal Of The Licensing Executives Society, June 1996)

“Valuing IP Assets in Bankruptcy” (IPL Newsletter, Volume 21, Number 2, Winter 2003

“Valuing Intellectual Property in a Bankruptcy” (Interview with Weston Anson in Licensing Economics Review, February 2002)

“Valuing Internet Brands: The Internet Value Equation” (The Licensing Journal, September 2000)

“Valuing Trademarks, Copyrights And Other Intangibles For Estates” (Money & Family Law, March 1995)

“Valuing Trademarks, Patents And Other Intangibles In A Bankruptcy Environment” (The Law Works, August 1995) and (American Bankruptcy Institute Journal, February 1996)

“Ways To Put A Value On A Trademark” (Corporate Finance, November 1996)

“What Are These Brands Worth?” (Financial World, September 1992)

“What Does The Future Hold?” (Brand Marketing, February 1996)

“Why Corporate Licensing?” (Licensing International, April/May 1985)

“Why Corporate Licensing?” (The Merchandising Reporter, April 1985)